Cafe Niloufer · Product launch · Packaged tea
Forty years of chai friendship, now in every home.
See the launch post ↗The brief: launch Cafe Niloufer’s first packaged tea, so the café Hyderabad already loves can be made at home. The idea: tea leaves that take the shape of a home. Every creative builds a house, a teapot, a cup or a door out of tea, carrying one promise: the Niloufer chai you know, now in every ghar.
Teaser. A cup casting the shadow of a home, and Charminar with “HospitaliTea”.
Launch. Press ad and display banners across every size.
Launch series. One shape of tea leaves and one rhyming line a day.
Offline and on-ground. Standees, shelf wobblers, table tents, danglers and branded delivery vans.
The plan around it ran teaser, launch and post-launch phases across press, Google, YouTube, social and native ads, with reels, influencer and celebrity activity, Insta Lives, a QR spin-the-wheel loyalty game and a stop-motion film made with tea powder.
My role: Concept, creative direction and copy
LearnPlay · App launch campaign
Bridging the gap between parent and child.
LearnPlay is a parental control and learning assessment app. The campaign puts parent and child on two sides of one frame, held together by the outline of LearnPlay’s elephant, with the app sitting right in the middle as the bridge between them.
Campaign key visuals.
Social media. Two faces that overlap to show the bond, and parents sharing their child’s wins.
Quantum EV · Social media content strategy
Making the switch to electric feel easy, smart and a little fun.
A full content strategy for an electric scooter brand, built on clear buckets: product features, lifestyle, education, quirky conversations between an EV and a petrol vehicle, and a city travel series, “Scootin’ Around”. Plus standalone ideas such as women’s night-commute safety stories, delivery-partner stories, “Quantum of Bachelors”, “Alag Si Soch” for small towns and an EV driving-school initiative for women.
Product features.
Lifestyle — Go the distance.
Education — E-schooling.
Travel series — Scootin’ Around. Each episode explores a city on a Quantum.
Shreyas Live · Brand identity
An identity as loud and joyful as the events it stands for.
See the work ↗Shreyas Live puts on large-scale music and entertainment events. The identity borrows the energy of a crowd: a lettering mark that moves, and a playful language of hand-drawn shapes that stretches from stage screens and hoardings to banners, passes and merchandise.
My role: Concept and creative direction · Design by the Janrise design team
Janrise · Topical campaign · COVID-19
Two ways to talk to people stuck at home.
See the work ↗Part one — Saptapadi. Seven steps, seven mantras to conquer COVID-19, each one drawn into its number.
Part two — Lessons from the Ramayana. An epic everyone knows, retold as advice for the lockdown. Went viral
My role: Fully my concept
Continental Coffee · Social campaign
One visual idea per post.
Posts for Continental XTRA, Malgudi filter coffee and Continental Coffee, each built on a single image: a cup as a clock face, a mug shaped like a lightning bolt, a cup that is a bomb about to go off.
My role: Concept and copy
When the whole country is talking about one thing, a brand has a few hours to say something worth sharing. Work for special days, big wins and moments people felt.
Ads of the World is one of the industry’s best-known showcases of advertising from around the globe, part of The Clio Network. These print campaigns — written as a copywriter at Janrise — are featured there.
Urka Soundproof Windows · Print
Some people talk war. Just shut the window.
Ads of the World ↗Caricatures of dictators mid-rant sell the one thing a soundproof window does best — shut out the noise.
My role: Copywriter · Creative Director: Sumann Gadde · Janrise
Overspeeding, talking and drinking at the wheel — each stopped by the little ones in the car.
My role: Copywriter · Creative Director: Sumann Gadde · Janrise
A school that doesn’t make one stereotype of student — the dancer, the cricketer and the musician each stand out from the rows.
My role: Copywriter · Creative Director: Sumann Gadde · Janrise
Ancient armies march out of capsules — medicine shown as the body’s defence force.
My role: Copywriter · Creative Director: Sumann Gadde · Janrise
Typography that plays with long-sightedness — step back to read it, just like the people who live with it.
My role: Copywriter · Creative Director: Sumann Gadde · Janrise
Mango, pineapple and apple — fruit flavours so true they wear the fruit’s own form.
My role: Copywriter · Creative Director: Sumann Gadde · Janrise
From a time when there was no AI to generate options and no moodboard to lean on — just a brief, a blank page and the need for one idea that works on its own.
Hayden Fruit & Vegetable Wash
Unwashed vegetables can be dangerous.
A carrot bullet, a chilli dagger, a brinjal bomb — everyday veggies turned into weapons.
Nagarjuna College of Engineering
A dreamer today. A visionary tomorrow.
Students standing in front of the icons they’ll grow into — the tech leaders, the astronauts, the scientists.
Kawatch Laptop Care
The laptop is the tool.
A laptop that becomes the screwdriver, the spanner and the coin for the savings pot.
Cafe Niloufer
Wahi swad, ek naya andaaz.
A golden cup rising over Hyderabad, chai cups linked into one nation, and cookies baked into the discount itself.
Win Vision Eye Hospitals
Trust you can see.
A Mother’s Day flip — how you see her, how she sees you. And a launch line: goodness should not be blurred.
Oliva Hair & Skin Clinic
Live ageless.
A child’s face on a grown-up’s body — anti-ageing, said in one split frame.
Vayhan Coffee
Coffee is searching for you.
A recruitment ad where a coffee-cup stain becomes the magnifying glass.
Ratnadeep
Carrying your love since 1987.
The shopping basket as the brand’s symbol — two baskets make a heart, a basket handle becomes the cancer ribbon.
Onlymeat
Thinking about chicken all day?
Kitchen tools that turn into the craving — a drumstick spoon, a salmon spatula.
Janrise
We are armed to fight.
A syringe loaded with the whole team — announcing a fully vaccinated agency.
Rays Diagnostics
Sample is simple.
The lab visit, reduced to a house sitting on a test tube.
utelecom
Your colleague is just a hello away.
A network cable topped with a skyscraper; two phone cords standing in for the ‘ll’ in hello.
Nagarjuna College of Engineering
Engineering in all walks of life.
A protractor sunrise over railway tracks; a bookshelf of engineering tools.
Ozone Hospitals
Crackers can be hurting.
A band-aid cross with a fuse — a Diwali safety reminder in one object.
Popular
Happy Sri Rama Navami.
The footprints of goodness you leave behind — told through Bharata and Rama’s padukas.
Janrise
Have a safe celebration.
Lord Ganesha’s trunk and ears, drawn as a face mask.
KS Bakers
Festive, but make it bakery.
A sparkler burst for Diwali, a burger bun with lettuce horns for Halloween.
Social Media Brand Building
Pages I’ve built and grown — strategy, ideas, calendars and reels that give each brand a voice people actually talk back to.
Strategy · Content ideas · Calendars
Production · Execution
An upcoming school in Nellore that needed to be known before opening day — a calm, thoughtful voice built around how children really learn.
My role: Led the page — strategy, ideas and content.
Keeping a household dairy brand close to family moments — moms, meals and everyday goodness, with reels that invite people to answer back.
My role: Led the page — strategy, ideas and content.
Giving a neighbourhood supermarket a playful personality — freshness stories, festive moments and products that ‘talk back’.
My role: Full concept and execution.
A devotional fragrance brand told through prayer, calm and a founder’s own story.
My role: Part of the content team — the first reel was fully my idea and concept.
+ many more brand pages — happy to walk you through them.